About Us

We are a family business founded in 1958 and dedicated to the import, selection and roasting of coffee. Our world is about seducing people’s senses through a unique coffee experience. An experience that seduces the senses, that creates unforgettable moments, that is fair with all the people involved in the value chain, that takes cares of the environment and that helps us grow along with our clients.

Eletreby group, reowned ad one of Egypt’s foremost exports of agriculture produce, has solidifies its position in the Egyptian maelrt, particularly in the fertile Delta region along the nile, where the company optimally utilizes the land’s rich resources and favorable climate. Founded in 1996 by Mr. Abdullsamei El-Etreby, and also he created Zeinahonet, sweetbox and El-Etreby fruits. The company has been steadfast in its commitment to agricultural land reclamation and continuous improvement, resulting in top-notch quality and productivity. Leveraging its expertise, Eletreby Group has successful penetrated global market, ensuring the export premium products with streamlined shipping methods. Together, Eletreby Group & Novell exemplify excellence in their respective fields, contributing significantly to the thriving Egyptian market with their commitment to quality, innovation and global outreach.